NRG Marketing | UCI World Cup | Brand Activation

UCI MOUNTAIN BIKE WORLD CUP

A one hour television production.

CLIENT: ANGEL FIRE RESORT

THE BRIEF

To executive produce the television broadcast and secure sponsorship for the show covering the UCI Mountain Bike World Cup event at Angel Fire Resort in New Mexico.

THE EXECUTION

NRG secured presenting brand sponsorship for the production along with negotiating the purchase of a one-hour time buy on Versus (formerly OLN).

Onsite, NRG worked with the venue and with the UCI on brand placement on course along with producing interviews and feature vignettes for the final show.

THE RESULT

NRG produced, and aired a one-hour national broadcast on Versus.

This was the last UCI World Cup stop in North America.

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