NIKE DEADLY FIVE

Futsal tournament and onsite brand activation at Soccer Nation.

THE CLIENT: NIKE INC.

THE BRIEF

For the fourth consecutive year, NRG Marketing was proud to assist in representing the Nike Soccer brand at Soccer Nation, the largest free, all-soccer expo in the country. The event featured over 150 exhibitors and retailers from all over Southern California and was attended by soccer players of all ages, parents, coaches, and administrators.

THE EXECUTION

NRG helped design and install the retail presence for NIKE along with the creation and activation of the player center complete with a player lounge, locker room photo opportunity with athletes, and shoe trial services.

THE RESULTS

More than 24,000 people attended the 2-day Expo and the Nike Sponsored US Futsal Southwest Regional Qualifier Tournament. The Tournament featured 61 teams battling for the 10 qualifying spots to compete in the US Futsal National Championships in Baltimore this July.