REDBULL ILLUME
An Action & Adventure Sports Photography Touring Exhibit
THE CLIENT: REDBULL
THE BRIEF
To create an international competition that would honor and exhibit the worlds best sports photographers.
THE EXECUTION
NRG created, developed and managed every aspect of the Illume project, handling the contest submission and judging, exhibit design, website design, marketing strategies, collateral design, outside sponsorship, exhibit tour logistics and management, and the production of the awards ceremony and exhibit unveiling party.
THE RESULT
Red Bull Illume, an international action and adventure sports photography contest and traveling photography exhibit. NRG created the competition format, and managed all web design, event production (exhibit and hospitality), promotions, and sponsorship opportunities. To date Illume is entering it's second year of the exhibit tour, and has generated 100,000 in-person impressions, and over 100 million media impressions globally.
'This is the most incredible collection I have ever seen assembled in one place and is one of the most phenomenal experiences I have had in my 17 years of photo editing."
Anne Telford, Photo Editor of Communication Arts and Red Bull Illume contest judge
"I think we all felt, finally, that our work was recognized as an art form thanks to the way Red Bull Illume showcased our images."
Brian Bielmann, Exhibited Photographer
An aerial shot of the exhibit on Huntington Beach, CA
A view of the exhibit and awards ceremony build out from the Aspen gondola
A view of the exhibit and awards ceremony build out from the Aspen gondola
An aerial shot of the exhibit on Huntington Beach, CA
The exhibit glows with downtown Atlanta in the background
A view of the exhibit and awards ceremony build out from the Aspen gondola
The Huntington Beach, CA exhibit at dusk
The Huntington Beach, CA exhibit at dusk
The Huntington Beach, CA exhibit at dusk
The exhibit in Atlanta's Centennial Olympic Park
The exhibit in Atlanta's Centennial Olympic Park
The exhibit in Atlanta's Centennial Olympic Park
The exhibit glows with downtown Atlanta in the background
The exhibit staged on the Stone Arch Bridge in Minneapolis, MN
The exhibit staged on the Stone Arch Bridge in Minneapolis, MN
The Portland, OR exhibit staged down the center of 3 city block streets
The Portland, OR exhibit staged down the center of 3 city block streets
The Portland, OR exhibit staged down the center of 3 city block streets
The exhibit as seen from downtown Aspen, CO
The exhibit as seen from downtown Aspen, CO
The exhibit as seen from downtown Aspen, CO
An aerial shot of the exhibit on Huntington Beach, CA
The exhibit staged on the Stone Arch Bridge in Minneapolis, MN
The exhibit glows with downtown Atlanta in the background
The Aspen exhibt during the day reflects the surrounding environment
The Aspen exhibt during the day reflects the surrounding environment
The Aspen exhibt during the day reflects the surrounding environment
A view of Aspen, CO from above the exhibit
A view of Aspen, CO from above the exhibit
A view of Aspen, CO from above the exhibit
The exhibit staged on a snow covered Aspen Mountain
The exhibit staged on a snow covered Aspen Mountain
The exhibit staged on a snow covered Aspen Mountain
