NIKE WOMENS SOCCER TOUR
Connecting with clubs and youth soccer players across 6 states.
THE CLIENT: NIKE INC.
THE BRIEF
To produce a mobile marketing tour for Nike's Western Region that connects with premier soccer clubs and female youth soccer players through an experiential mobile marketing campaign.
THE EXECUTION
NRG supported soccer tournaments throughout the western USA by creating an onsite player lounge experience that provided players with activities and entertainment between soccer games. In addition to Nike shoe trials, the player lounge provided video games, internet access, foosball, Nike iD stations and product displays.
THE RESULTS
The tour traveled to 17 different cities throughout the Western U.S., resulting in 37 total activation days over a twelve week duration. The tour collected over 70,000 unique impressions.
US National Team signed jersey
US National Team signed jersey
US National Team signed jersey
Nike branded photo op
Nike branded photo op
Nike branded photo op
Nike branded vehicle
Nike branded vehicle
Nike branded vehicle
Foosball in the Players Lounge
Foosball in the Players Lounge
Foosball in the Players Lounge
US National Team Lockers
US National Team Lockers
US National Team Lockers
Inside the Player's Lounge
Inside the Player's Lounge
Inside the Player's Lounge
Nike branded truck and trailer
Nike branded truck and trailer
Nike branded truck and trailer
Abby Wamback signing autographs
Abby Wamback signing autographs
Abby Wamback signing autographs
Nike iD Stations
Nike iD Stations
Nike iD Stations
Women's US National team signing autographs
Women's US National team signing autographs
Women's US National team signing autographs
Club training night
Club training night
Club training night
Showing off some cool schwag
Showing off some cool schwag
Showing off some cool schwag
Nike iD Stations
Nike iD Stations
Nike iD Stations
Girls enjoying the fun
Girls enjoying the fun
Girls enjoying the fun
Foosball inside the Player's Lounge
Foosball inside the Player's Lounge
Foosball inside the Player's Lounge
