NIKE SPORTSWEAR PRESENTS THE MONTALBAN

A long term brand installation and event space for Nike Sportswear

CLIENT: NIKE INC.

THE BRIEF

Working alongside Nike Brand Marketing, NRG was tasked with managing a hybrid venue space for Nike Sportswear in the heart of Hollywood, CA. The space needed to accommodate a variety of activities including a retail component, limited edition product launches, film premieres, VIP parties, art workshops, live music and cultural events.

THE EXECUTION

During the four week build out, the Ricardo Montalban Theatre in Hollywood was transformed into a unique retail and special events hub Nike Sportswear presents The Montalban.

Having undergone a complete internal and external transformation, NRG secured, trained and managed the full time and part time staff required for retail and event operations at the venue.

During the 12-week execution, The Montalban managed 5 days of retail activity each week along with 2-3 special events including the signature Cinema Tuesday events organized in conjunction with FLUX.

Some notable events include the season-opening party of CW's The Game, U.S. Premiere of Guy Ritchie's RocknRolla, launch of the ?uest Love limited edition Nike Air Force 1 and the advanced screening of Brett Simon's Assassination of a High School President.

THE RESULT

In all, Nike Sportswear presents The Montalban boasted 11 movie screenings, 12 sporting events and demonstrations, 4 special edition shoe launches, 2 concerts and 6 VIP Parties.

Alongside Nike and Flux, NRG created a unique atmosphere for each event providing guests with a memorable, exceptional experience.