NIKE SOCCER MOBILE TOUR

Supporting the launch of Ronaldinho's signature soccer cleat.

THE CLIENT: NIKE INC.

THE BRIEF

To provide an interactive experience that could be delivered onsite to youth soccer players throughout the western USA to support the launch of Nike's first signature line of soccer footwear; Ronaldinho's R10

THE EXECUTION

NRG developed and produced the branding and infrastructure, identified the tour stops and produced each of the events on the tour. The campaign included frequent work with retailers, management of a participant database, integration of interactive digital elements, event production and management, talent management, and collaboration with youth soccer clubs, tournaments, retailers, and partner organizations.

THE RESULT

NRG staged a twelve week mobile marketing campaign that leveraged existing relationships with soccer tournaments throughout California, Nevada and Arizona. During the campaign NRG involved over 12,000 players and trialed over 4,000 pairs of the new R10 Nike cleats.