JAMBA JUICE - A NEW TWIST ON TEA

A six stop national promotional .

CLIENT: JAMBA JUICE

THE BRIEF

Working directly with Neighbor Agency, we were tasked with activating around the launch of their “ A New Spin On Tea” campaign that showcased the new Chai Tea Latte.

The goal of the initiative was to create PR buzz whilst increasing product trials in high traffic areas and driving sales at retail.

THE EXECUTION

16 Custom Made Fender Blender Stationary Bikes were the centerpiece of the activation that traveled nationwide.

Consumers were given a fun, interactive and memorable way t o trial the new product by blending their tea using nothing but pedal power. To add to the experience, a DJ was on hand to spin music and create an energetic and fun environment.

NRG Staff utilized the opportunity to distribute retail coupons to participants and passers by alike.

THE RESULT

6 cities, 6,500 miles travelled, 195,000 impressions, over 9,500 samples and 12,000 “Buck Slips” distributed.

More than doubled anticipated samples and increased sales at local stores. Partnered with local news stations for morning show segments to drive even further traffic.