HERBALIFE MOBILE TOUR

Activating at Herbalife sponsored sporting events.

THE CLIENT: HERBALIFE

THE BRIEF

Create a modular, fresh and inviting experience for Herbalife distributors to activate at Herbalife sponsored sporting events nationwide. The activation had to facilitate distributor meetings, product sampling and onsite data capture.

THE EXECUTION

NRG designed and created a mobile unit that was fondly nicknamed the “Shake Mobile” along with an optional lounge area that presented Herbalife in a clean, modern and stylish light.

The set-up included a wrapped SUV along with a trailer that opened into a serving area for the sampling of their Formula 1 Nutritional Shake.

The lounge area was equipped with Wi-Fi, web access stations and flat screens that aired live coverage of events as well as Herbalife specific content.

Synched computer stations and iTouch units allowed for data collection at the booth and also amongst the event crowd.

NRG designed and created a mobile application for the iTouch units that synched to a web-based database.

THE RESULTS

The unit visited numerous sporting events including LA Galaxy games, The Amgen Tour of California, The Indianapolis 500, and the Malibu Triathlon.