FOX SPORTS FANTASY FOOTBALL
A national promotional street team campaign.
THE CLIENT: FOX SPORTS
THE BRIEF
Raise awareness of Fox Fantasy Football through the use of street teams in major cities.
THE EXECUTION
NRG provided street teams that engaged fans at sporting events in New York, Chicago, Dallas, San Francisco, and San Diego. Mimicking a political campaign, the street team encouraged participants to send a text to show their support. The team also distributed printed collateral, bumper stickers and static cling posters.
THE RESULT
9 Activation Days
915 Personal conversations conducted
41,000 Personal impressions
10,000 Posters distributed
5,500 Bumper stickers distributed
LT promo staff greeting guests
LT promo staff greeting guests
San Fransico Promo Team
San Fransico Promo Team
San Fransico Promo Team
LT promo staff greeting guests
Chicago Newstand
Chicago Newstand
Chicago Newstand
LT in NYC on Fox & Friends with our promo team
LT in NYC on Fox & Friends with our promo team
LT in NYC on Fox & Friends with our promo team
Chicago promo staff on their way to the White Sox game
Chicago promo staff on their way to the White Sox game
Chicago promo staff on their way to the White Sox game
Streets of Chicago
Streets of Chicago
Streets of Chicago
Dallas promo team talking with a kind business owner
Dallas promo team talking with a kind business owner
Dallas promo team talking with a kind business owner