Case Studies. Large. Small. Local. National.
THE CLIENT: Nike.
THE NRG MARKETING BRIEF: Provide large scale program planning and brand activation support to Nike to bring to life the Joga Bonito Soccer Campaign.
THE EXECUTION: NRG created, produce and managed a series of grass roots soccer competitions throughout the USA. NRG was responsible for all onsite and vehicle branding, infrastructure, staffing, venue management and logistics. NRG was also responsible for marketing outreach, working with soccer clubs and leagues to drive participation at each of the events and record the data of each participant.
THE RESULTS: An integrated combination of youth and media soccer and promotional events, including, a mobile marketing tour, neighborhood tournaments, a professional freestyle soccer squad, and coaching clinics. NRG produced events in 30 separate cities nationwide, a total of 312 separate events. With up to 1500 players per event, NRG attracted over 100,000 participants nationwide.
THE CLIENT: Red Bull North America
NRG BRIEF: To create an international competition that would honor and exhibit the worlds best sports photographers.
THE EXECUTION: NRG created, developed and managed every aspect of the illume project, handling the contest submissions and judging , exhibit design, website design, marketing strategies, collateral design, outside sponsorship, exhibit tour logistics and management and the production of the awards ceremony and exhibit unveiling party.
THE RESULTS: Red Bull Illume, an international action and adventure sports photography contest and traveling photography exhibit. NRG created the competition format, and managed all web design, event production (exhibit and hospitality), promotions and sponsorship opportunities. To date Illume is entering it's second year of the exhibit tour, and has generated 100,000 in-person impressions, and over 100 million media impressions globally.
CLIENT: NIKE INC.
NRG BRIEF: Working alongside Nike Brand Marketing, NRG was tasked with managing a hybrid venue space for Nike Sportswear in the heart of Hollywood, CA. The space needed to accommodate a variety of activities including a retail component, limited edition product launches, film premieres, VIP parties, art workshops, live music and cultural events.
EXECUTION: During the four week build out, the Ricardo Montalban Theatre in Hollywood was transformed into a unique retail and special events hub Nike Sportswear presents the Montalban. During the 12-week execution, The Montalban managed 5 days of retail activity each week along with 2 -3 special events including the signature Cinema Tuesday events organized in conjunction with FLUX Some notable events include the season opening party of CW's The Game, U.S. Premier of Guy Ritchie's RocknRolla, launch of the Quest Love limited edition Nike Air Force 1 and the advanced screening of Brett Simon's Assassination of a High School President.
THE RESULT: In all, Nike Sportswear presents The Montalban boasted 11 movie screenings, 12 sporting events and demonstrations, 4 special edition shoe launches, 2 concerts and 6 VIP Parties. Alongside Nike and FLux, NRG created a unique atmosphere for each event providing guests with a memorable, exceptional experience.
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