NRG Activates for Herbalife

NRG Marketing has been chosen by Herbalife Ltd to activate around the brand’s 2009 sporting sponsorship portfolio.

Herbalife debuted its mobile interactive sampling unit at the Amgen Tour of California in February, and continued their efforts at the home opener of the LA Galaxy on March 12th in Los Angeles, CA.

Herbalife plans to have a sustained presence throughout 2009 at various sporting events including LA Galaxy games, Indy Car races, and the Malibu Triathlon.

NRG worked with Herbalife to design and create the onsite experience and produce the mobile unit, which provided Herbalife independent distributors the opportunity to sample the Formula 1 protein shakes at each location.

Herbalife and NRG also created an onsite lounge experience that allows distributors to interact with consumers, showcases Herbalife products and encourages consumers to learn about the benefits of a healthy active lifestyle.

03.22.2009