Elyse Frisch

Chief Operating Officer

THE HOME PLACE:

San Diego, CA

ABBREVIATED LIFE HISTORY:

Born in New York. Raised by New Yorkers in the So Cal sun. Tried to play sports. Broke a bone every time. Showed some team spirit as the high school mascot, Charlie Chieftain. Moved to Manhattan. Realized my people are New Yorkers but my home is San Diego. Returned to the West Coast. Went to work with an Action Sports clothing manufacturer. Styled Pearl Jam, Stone Temple Pilots and Jonny Rotten. Saved a dog at the shelter. Turned into two. Spent 16yrs with them before rescuing two more. Bitten by the event bug while booking bands as the Event Manager at Moose McGillycuddy's. Fell into a career in Accounting. Earned a Bachelor's degree in Business/Accounting while climbing the bean counter's ladder. Jumped off the ladder 8 years in. Took a chance on a dream. Started down a new path working as Southwest Director of Marketing & Promotions in the entertainment industry. Mastered the execution of golf tournaments. Took a leap and started a boutique event planning agency. Worked with Willie Nelson. Moved to L.A. Found a home at NRG where I could combine my love of helping people with my passion for events. Met the one. Waiting to sign the contract.

SIMPLE LIFE PLEASURES:

Opening day at Del Mar. Cheesy nachos. Manhattan in the springtime. Big dinner parties with friends. Laughter. Wild nights from years past. Working out. Waking up before the sun. My father's cooking and the simple lesson he taught me to respect everyone you encounter. My mother's determination. Live music. Sunday brunch with football & beers. A day at the beach to forget the world. The Four Agreements. Urban Cowboy. Living rather than just being alive. People that follow their dreams. My dogs. Controlled chaos. Collaborating with others and working as a TEAM. Bringing visions to reality. Donating Dr. Seuss' Oh the Places You'll Go each year at Christmas to kids in need. The day I woke up and realized my dreams are my reality.

Chief Operating Officer